The Rainmaker Group, a premier provider of profit optimization and revenue intelligence solutions to the hospitality and gaming industries, announced today that it has agreed to sell its Rainmaker LRO multifamily housing business and product portfolio to RealPage, Inc., a Richardson, Texas-based global provider of software and data analytics to the real estate industry.

"This is a win-win for both our LRO and hospitality customers," said Tammy Farley, president of the Rainmaker Group. "We're obviously proud of our LRO successes over the past decade and this combining of two powerhouse players presents exciting opportunities and the ideal platform for our multifamily team to execute in a much bigger way on a global scale."

"Moreover, this initiative will further strengthen our hospitality business on multiple levels. Our team has literally man-centuries of experience serving hospitality customers and now this expertise and corresponding thought leadership will be 100% focused on continuing the impressive growth of our hospitality and gaming business," continued Farley.

Farley and CEO Bruce Barfield established Rainmaker in 1998 as a two-person team in Alpharetta, GA.
In the 19 years since, the company has grown and evolved to become a global corporation and leading technology-solution provider. The company has made enormous progress growing its traditional hospitality roster, recently adding marquee names such as Best Western and Two Roads Hospitality. Further evidence of this momentum will be on display next week, where a record number of hospitality company delegates will descend on Rancho Palos Verdes, Calif., for OPTIMIZE2017, the annual Rainmaker user conference. In just the last two years alone, hospitality company registered attendees have doubled in size.

"The sale of the LRO business also will allow our large and diverse hospitality team to unleash its deep hospitality revenue expertise and set in motion the next stage of our growth and evolution to advance our vision in hospitality – a dynamic, vibrant industry in which we believe the best is yet to come. It will also allow Bruce and me to fully focus our efforts on perfecting our various hospitality and gaming profit optimization and revenue management solutions," Farley asserted.

Rainmaker's hospitality and gaming solutions include:

  • guestrev: revenue optimization for hotels and casinos
  • grouprev: revenue optimization for group business
  • revcaster: cost-effective hotel rate-shopping tools
  • revintel: revenue management business intelligence

RealPage will be transitioning Rainmaker LRO's data science, product development, technology, operations, sales, marketing and customer support groups into its own operations, in order to ensure continuity of operations and a seamless transition for Rainmaker LRO's client base when the transaction is finalized. RealPage has also indicated that the newly acquired Rainmaker LRO business will continue to operate out of Rainmaker's headquarters facility in Alpharetta, GA.

RealPage's acquisition of Rainmaker LRO is expected to close during the second quarter of 2017.

For more information on the Rainmaker Group and its profit optimization and revenue management products for the hospitality and gaming industries, please visit letitrain.com.

About Rainmaker

The Rainmaker Group, a Cendyn company, is the premier provider of revenue and profit optimization solutions to the hospitality industry. Rainmaker's intelligent profit platform helps hotels, resorts and casinos optimize revenue, drive increased profitability, save valuable time & outperform competitors. As part of Cendyn, Rainmaker offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. To learn more about Cendyn and its suite of hotel revenue management and profit optimization solutions, visit LetItRain.com or www.cendyn.com.

About Cendyn

Cendyn is the leading innovative cloud software and services provider for the hospitality industry. With a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms, Cendyn drives sales, marketing and revenue performance for tens of thousands of hotels across the globe. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With offices in Boca Raton, Atlanta, Boston, San Diego, London, Munich, Singapore, Sydney, Bangkok and Tokyo, Cendyn proudly serves clients in 143 countries, delivering over 1.5 billion data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit www.cendyn.com.

Andrea Mane
PlanA PR for The Rainmaker Group