We all know that large, branded hotels have a leg up on the competition. Since they are big brands and have big budgets, they have bustling marketing departments teeming with talent. Nevertheless, hotel marketing teams at smaller, independent and boutique properties shouldn't fret. They should focus on execution of proper procedures to stand apart from the crowd. Hotel managers and boutique property owners must be diligent in keeping up with things like digital marketing and effective promotion and distribution. Attract the right customers–for business and leisure– and reach them directly, and encourage as many direct bookings as possible. Here's what boutique and independent hotels should know about attracting more guests with the right marketing mix in a flash!

— Source: Hotelogix— Source: Hotelogix
— Source: Hotelogix

About Hotelogix

Hotelogix is a globally leading provider of cloud-based hospitality technology, offering industry-first Multi-property Management Systems, Hotel PMS, and Mobile PMS Apps for independent and hotel groups. It is trusted by 12,000+ hotels, including 250+ groups in 100+ countries. Hotelogix powered the largest multi-property deployment of 50,000+ rooms across 500+ properties during FIFA 2022 in Qatar. Its distribution brand AxisRooms also offers Channel Manager, Revenue Management solutions, and Rate Shopper. Headquartered in Singapore, it has offices across the USA, India, UAE, Thailand, and the Philippines.

For more information, visit: https://www.hotelogix.com/.

Contact

Debi Prasad Sarangi

Ph: +91 9986496849

Email: [email protected]

Avinash Udayakumar
Senior Digital Marketing Analyst

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