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Hospitality Net - The Week in Review - 26 May 2012 Click here to view this newsletter in your browser | |||||||||
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Cover Article
 Every revenue manager has a different opinion on which revenue management metric is the “best”; in fact, there are probably as many opinions as there are revenue managers. Some revenue managers prefer occupancy because it shows how full the hotel is on any given night – but looking at occupancy alone ignores the price paid and the revenue earned on each room, which are obviously also important factors in pricing. Other revenue managers prefer ADR (Average Daily Rate) because it shows whether a property is earning enough money for each room – but again, a high ADR is only good if the hotel rooms aren’t sitting empty.
Click here for full Article  Recap: HSMAI’s Revenue Management & Internet Marketing Strategy Conference FOCUSES ON DRIVING DEMAND
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  GLOBAL Performance | February 2009 | STR Global The Americas region reported declines in all three key performance metrics when reported in U.S. dollars for February 2009, according to data compiled by STR and STR Global. The European hotel industry reported mixed year-over-year results when reported in U.S. dollars, euros and British pounds for February 2009. Figures for occupancy, average daily rate and revenue per available room ranged from double-digit losses to single-digit gains, depending on the market and the currency used for comparison. The Asia/Pacific region’s occupancy dropped 12.1 percent to 59.0 percent; average daily rate declined 21.0 percent to US$114.82; and revenue per available room fell 30.5 percent to US$67.70. More
 Sensible Marketing in Tough Times | By Cindy Estis GreenWhat is the best way to manage this period, conserving limited resources when revenue is scarce, while retaining a position to take advantage of the rebound when it occurs? These 10 points may expand thinking beyond cost cutting into a broader array of options. Costs should not be cut in absolute terms without a clearly documented plan for the revenue side of the equation. Some segments are great candidates for investment. Marketing in a downturn should be laser surgery, not wholesale amputation. More  Live Webinar: How to Better Merchandise Your Hotel Online 14 April 2009 ONLINE Webinar | Webcast Learn how you can better merchandise your hotel online. Online merchandising is an ROI-centric strategy that extracts more value from online hotel listings. Simply put, well-merchandised hotels tell an engaging story that effectively converts lookers into bookers. More Information | Visit Website
Featured Book
 Journeys: Short Stories and Tall Tales for ManagersBy Enda Larkin Journeys is a book of stories, real-world and work-related perhaps, but stories nonetheless. They are tales for managers: always about leadership and often about life. Each of the 15 stories is based on actual occurrences and explores a different aspect of management. More about this book | More books |
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