Hospitality Sales & Marketing Association International (HSMAI)
ORGANIZATION Hospitality Sales & Marketing Association International (HSMAI) http://www.hsmai.org 1760 Old Meadow Road, Suite 500
USA
- McLean, VA 22102 Phone: 703-506-3280 Fax: 703-506-3266 Email: info@hsmai.org
HSMAI is the leading organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry leader in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines. Members can access a wide variety of educational tools and enhance their skills and expertise to increase business and enrich their careers. Founded in 1927, HSMAI is an individual membership organization comprised of over 5,000 members representing 65 chapters in 35 countries worldwide.
It may seem that all the news out there about the hospitality industry is bad. Not so. A special bonus HSMAI Marketing Review article: "The Bad News & Good News About Hospitality Today," gives a fresh outlook on where we're headed. | The global recession has hurt many parts of the hospitality industry as severely as anything in recent memory. However, the worst may be over. It looks like consumers are ready to begin coming out of their shells and travel again.
This is an exciting time to work in the hospitality industry. Major trends are playing out before our eyes. Leaders are being forced to live by Thomas Paine’s directive: “Lead, follow, or get out of the way.” - By John S. Parke, CMP. John is president and CEO of Leadership Synergies, LLC. The company, based in Prince Frederick, Maryland, specializes in sales strategy consulting, sales training, and sales audits.
The Resort Best Practices Initiative examines how the resorts that participated in the study use online marketing and social media to convey their messages and enhance their bookings. However, hotels of every size and type will find helpful information in the following executive summary of the findings of the 2008 report. hirty-four resorts participated in the first Resort Best Practices study of 2008. All were interested in comparing their own approach to online marketing with that of their peers in the resort
industry. The study examines: The way resorts manage, build, and design their own websites | The online marketing approach taken by the participants | The way they handle their presence in other websites throughout the Internet | The philosophies and trials undertaken relative to social media and social networks related to the growth in Web 2.0
A TIG Global special report published by the HSMAI Foundation, discussing the importance and impact of aligning proper distribution channels to appropriately match brand messaging. The report, researched and written by renowned industry author Cindy Estis Green, managing partner of The Estis Group, is a follow-up to the ground-breaking first edition, published in 2005
The report was researched and written by renowned industry author Cindy Estis Green, managing partner of The Estis Group, as is being published in September by the HSMAI Foundation and The Travel Industry Association. For the report, Estis interviewed travel executives, vendors, and experts from various social media sites. Additionally, executives from non-travel industries that have a strong background in the use of social media were interviewed. Case studies and results from travel executive polls are also featured.
The report was researched and written by renowned industry author Cindy Estis Green, managing partner of The Estis Group, as is being published in September by the HSMAI Foundation and The Travel Industry Association. For the report, Estis interviewed travel executives, vendors, and experts from various social media sites. Additionally, executives from non-travel industries that have a strong background in the use of social media were interviewed. Case studies and results from travel executive polls are also featured.
This new TIG Global Special Report examines the increasingly important challenge travel executives face in managing their invaluable brands, trademarks, and other intellectual property in the dynamic digital landscape. As brand infringement continues to impact the travel industry, TIG Global, the leading interactive marketing company for the travel industry, has partnered with online risk management expert Cyveillance and the Hospitality Sales and Marketing Association International (HSMAI) Foundation to provide executives with a legal desk reference for simplifying online brand protection.
Bernadette Dennis is director of BD Concepts Pty Ltd. Prior to opening BD Concepts Pty. Ltd in Melbourne, Australia in 2007, Dennis worked for more than 20 years with Marriott, previously holding the position of vice president of Asia Pacific for Marriott International, Inc.’s Global Sales Organization based in Hong Kong where she managed sales and reservations centres for Marriott’s network in the region. Pursuant to her post in Hong Kong, Dennis was based in the US, in Florida, Kentucky and Michigan for almost ten years, after which she returned to Australia and joined Ritz-Carlton Sydney as Director of Marketing and Marketing Manager at the World Congress Centre, Melbourne.
ORGANIZATION
Bernadette Dennis has been named Managing Director of HSMAI Asia Pacific at 
