Hospitality Sales & Marketing Association International (HSMAI)
ORGANIZATION Hospitality Sales & Marketing Association International (HSMAI) www.hsmai.org 1760 Old Meadow Road, Suite 500
USA
- McLean, VA 22102 Phone: 703-506-3280 Fax: 703-506-3266 Email: info@hsmai.org
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's Affordable Meetings, Adrian Awards, and Revenue Management Strategy Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.FOLLOW US ON:
HSMAI and Vizergy White Paper, Written by Tim Peter. Hotel marketers face many challenges in using analytics. But most common among these may be knowing where to begin. While powerful tools like Google Analytics, Adobe Omniture SiteCatalyst and Webtrends exist to help marketers understand their marketing activities, many hotel marketers struggle with separating the wheat from the chaff and zeroing in on the information that matters most. As one director of marketing noted, “Sometimes you get into the analytics and you can’t get out, so I try not to get too hung up in the minutia of the data.”
HSMAI President & CEO Bob Gilbert interviewed HSMAI Foundation board member Wendy Ferrill recently to get her opinion on consultative selling, partnering, and more.
The RM of the future should be analytical, marketing oriented, tech savvy, great communicator, negotiator and with a great attitude. Grasp and fully understand the online and mobile space - Make it your business to learn. Understand the profitability of every channel and understand the inter‐connectivity effect of every channel. Sales could be the most profitable channel for a hotel but it could also be the most costly. Ensure the rules are the same for both external and internal channels.
Revenue Management has continued to grow as a science and an art over the past several years in many industries, and especially in the hospitality industry. On the most fundamental level, the basis for success is to have the right revenue management organization in place to support the revenue strategy. A solid understanding of revenue management is critical throughout an organization, from top to bottom. This HSMAI Foundation publication brings you and your property the very latest information on understanding the market, market segmentation, forecasting, revenue strategy, pricing, inventory control strategies, and performance analysis. Included are a plethora of case studies to help you optimize revenue at all levels. The publishing partner for “The Evolving Dynamics of Revenue Management: A Comprehensive Revenue Optimization Road Map for Hotel Owners, Operators and Practitioners” is TRAVELCLICK, with sponsors STR, and EasyRMS.
This special HSMAI Foundation report from today's hospitality sales and marketing leaders offers Inspiration and use-now advice from the who's who in hospitality today.
A TIG Global special report published by the HSMAI Foundation, discussing the importance and impact of aligning proper distribution channels to appropriately match brand messaging. The report, researched and written by renowned industry author Cindy Estis Green, managing partner of The Estis Group, is a follow-up to the ground-breaking first edition, published in 2005
The report was researched and written by renowned industry author Cindy Estis Green, managing partner of The Estis Group, as is being published in September by the HSMAI Foundation and The Travel Industry Association. For the report, Estis interviewed travel executives, vendors, and experts from various social media sites. Additionally, executives from non-travel industries that have a strong background in the use of social media were interviewed. Case studies and results from travel executive polls are also featured.
The report was researched and written by renowned industry author Cindy Estis Green, managing partner of The Estis Group, as is being published in September by the HSMAI Foundation and The Travel Industry Association. For the report, Estis interviewed travel executives, vendors, and experts from various social media sites. Additionally, executives from non-travel industries that have a strong background in the use of social media were interviewed. Case studies and results from travel executive polls are also featured.
The travel and hospitality industry’s leading professional association, the Hospitality Sales and Marketing Association International (HSMAI), has named its 2012 Americas Region Executive Committee and Board of Directors.
Following a year of revisioning and rebranding, HSMAI’s Executive Committee and Board of Directors will continue to drive the association’s mission: “To grow bu...
At its 28th annual gala, the South Florida chapter of the Hospitality Sales & Marketing Association International (HSMAI) honored Heiko Dobrikow of the historic Riverside Hotel, as General Manager of the Year for his outstanding leadership skills in revenue generation, commitment to and support of his staff, creative marketing strategies, and contributions to the HSMAI.
An industry veteran with ...
One of the most well-respected organizations in the hospitality industry, the Hospitality Sales and Marketing Association International (HSMAI), has elected a new Ohio Chapter President, Amber Fox, National Director of Hospitality Sales for Signature Worldwide. A longtime HSMAI member, Fox brings over twenty years of hospitality and marketing experience to this position.Fox's responsibilities for...
In the presence of some of the industry’s most savvy marketers at this year’s Resort Marketing Strategy Conference, the Hospitality Sales & Marketing Association International (HSMAI) named Barry Brown, regional director of sales and marketing for the Del Coronado and La Costa Resort & Spa, the 2011 Resort Marketer of the Year. The award, presented by HSMAI and LivingSocial, was awarded to Brown...
Bernadette Dennis is director of BD Concepts Pty Ltd. Prior to opening BD Concepts Pty. Ltd in Melbourne, Australia in 2007, Dennis worked for more than 20 years with Marriott, previously holding the position of vice president of Asia Pacific for Marriott International, Inc.’s Global Sales Organization based in Hong Kong where she managed sales and reservations centres for Marriott’s network in t...
Tuesday 17 February 2009
VIDEOS
HSMAI 2008 Affordable Meetings® Highlights
HSMAI 2006 Adrian Awards Honor Travel Marketing Excellence
HSMAI Adrian Awards Gala 2008: The Best of Travel Marketing
ORGANIZATION
