This book presents a one-of-a-kind collaboration of hospitality industry leaders who share their hotel investment experience and expertise with readers. Chapters cover a myriad of timely hotel investment topics including key industry trends, establishing an investment program, managing the investment, e-commerce, revenue management, best practices in food and beverage profitability, key legal issues, and sustainability.

In this book's 21 chapters, leading sustainable development experts identify emerging trends and discuss how sustainability affects regulatory, policy, development, architectural, financial, and operational issues. Each chapter presents important elements in the implementation of sustainable development to provide valuable insights to hotel investors, developers, owners, and lodging operators.

The primer helps to drive awareness regarding the importance and seriousness of PCI compliance. It provides a great starting point for those unfamiliar with this topic and those just beginning their journey, a quick reference tool, a way to quickly move up the learning curve, check lists and planning guides, and links to additional resources. It helps to demystify PCI compliance and explain it in terms that make sense for hoteliers.

This one-of-a-kind book offers practical, proven information for hotel professionals on all aspects of Internet marketing, which hoteliers can use to improve their revenue and online presence. All the strategies illustrated - from traditional search engine marketing to mobile, social media, e-mail, and website optimization - have been successfully deployed to create good return on investment for client hotels of Milestone Internet Marketing. The book provides practical tips in easy-to-understand language, and offers nearly a dozen handy checklists to monitor a property’s Internet marketing progress.

This textbook (formerly titled Managing Beverage Service) focuses on the successful elements of a beverage operation, based on research to identify those that are thriving. Discussions of leadership and supervision focus on the management and leadership practices specific to a beverage operation, including emotional intelligence and the importance of relationships, communication, recruitment and training, and motivation and performance reviews. Bar operations covers a real-world approach to beverage controls, purchasing through serving, technology, design, and handling guest complaints. A new chapter on sales and marketing includes both food and beverage products, and boosting sales through technology and unique service.