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Genares Worldwide Reservations Services
ORGANIZATION
Genares Worldwide Reservations Services www.genares.com/ 5201 N. O'Connor Blvd. | Suite 400
USA
- Irving, TX 76039 Phone: (817) 722-2800 Fax: (972) 409-9988 Email: swilkins@genares.com
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Genares Worldwide Reservations Services Ltd. was launched in 2004 by former Lexington Services Corp. founders and executives. As the first new central reservation system to come to market since 1999, Genares’ gReserve web-based CRS and related services are provided on an ASP basis and designed for properties ranging from small independents to large chain hotels worldwide. The lodging industry’s only privately held reservations technology provider created by hoteliers for hoteliers, Genares’ services include seamless GDS and Internet connectivity, a private-label Internet booking engine, a web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. Genares successfully completed the Hotel Technology Next Generation certification process and achieved certification of compliance with the Payment Card Industry Data Security Standards, joining a short list of compliance-certified CRS providers. Genares is headquartered in the Dallas/Fort Worth suburb of Irving, Texas, and has sales representation worldwide, with offices throughout Europe and Asia. The company is owned by Ricky A. Wilkins, Michael G. Wilkins and Eugene Harris.
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STAFF MOVEMENTS

Taube joins Genares with over 15 years of sales and marketing/account management experience in the travel and hospitality industry. As a regional vice president of sales and account management for Trust International and Wizcom International in Frankfurt, Germany, she was responsible for the entire customer sales cycle for the Americas, from marketing and lead generation to contract negotiation, ... Tuesday 25 May 2010 Previously the executive vice president of global services, Rhode is committed to continuously improving product quality and further enhancing service to ensure efficient and affordable solutions for Genares member hotels. Her goal for each hotel is to increase revenue, contain costs and extend the property’s marketability and industry exposure through the Internet and global distribution channel... Tuesday 4 May 2010
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