interbed.com

Hotels large and small would love to cut costs the same way airlines managed to do already several years ago, but have a poor track record of turning online travelers into paying guests. Yet profitability requires reducing reliance on agents (charging $25-$30 per booking) or the hotel’s call center (costing $10 per booking) in favor of direct online booking (cost $3). Difficult-to-use and impossible-to-compare web sites frustrate Internet users seeking to book rooms online. Travelers have to trust the accuracy of the agent's or the hotel’s marketing pitch, and the online booking process is often very confusing. Interbed.com, a new global hotel information portal (www.interbed.com) offers hotels a powerful tool for increasing online bookings and improved yield management, whilst offering travelers easy com-parison-shopping along with reliable “angel” and “devil” testimonials, and no-intermediary bookings directly with hotels.