citizenM hotels aims to provide a new type of hotel experience for a new type of traveller. The group’s founding philosophy is held central: to offer “affordable luxury for the people.” Continuous innovation is a critical component of citizenM. The efficient building system combined with a dedicated offsite factory allows the company to consistently maintain high quality standards, while accelerating the building process. Headquartered in Voorschoten, citizenM’s founders include professionals from both the hospitality and fashion industry. Together with an experienced management team, citizenM is preparing itself for a rapid European expansion. citizenM hotels are opening 2 properties in 2008, with plans to open 20 properties throughout Europe in its first phase of roll-out.