Many companies use terms like “guest” and “partner” to convey the intimacy they have with their customers but the reality is that most employees, when given the opportunity, do not behave as though t...

The other day, my family and I went to Dairy Queen for “Something Different” (the DQ slogan). After waiting in line for a few minutes, our family of six made its way to the front of the line. Loo...

Last month, I enrolled my two oldest boys in lessons at the Breckenridge Ski & Ride School located at Peak 8 in Breckenridge, Colorado. As it was over spring break, there were hoards of skiers making...