After December 2011 was marked by a slowdown in growth for the budget and 2 star sectors. In the 3 star market, the pattern varied throughout France, with Paris and a number of regional towns resisting well and others experiencing sharp declines in occupancy. However, average RevPAR did grow in this category. In the 4 star market, the upswing continued.

After October’s dip, performances in Paris began improving again, with hotels achieving high growth rates – RevPAR rose by an average of 13% in the capital. In particular, the Batimat trade show attracted 352 000 visitors and contributed to these positive results. Not to be outdone, upscale hotels on the Côte d’Azur recorded RevPAR growth of almost 29%. The G20 summit held in Cannes at the beginning of November enabled hoteliers to maximize average rates.

After a sunny summer, growth continued in September, with the return of business guests. In regional France, upscale hotels (4 and 5 star) played their game well with a rise in rooms revenue of over +8%. Other categories also saw RevPAR progress, although to a lesser extent.