Boutique & Luxury Lodging Association (BLLA)

Founded in 2009, the Boutique & Luxury Lodging Association (BLLA) is the global voice and leading advocate for independent boutique and luxury hospitality. Representing a distinctive and influential sector of the lodging industry, BLLA connects hotel owners, operators, investors, innovators, and industry leaders through advocacy, education, strategic partnerships, and thought leadership.

Through its global community, industry conferences, membership programs, and initiatives including StayBoutique and Boutique Money Group, BLLA champions the individuality, entrepreneurial spirit, and innovation that define boutique hospitality. As the industry evolves, BLLA continues to expand opportunities in investment, technology, artificial intelligence, and visibility and distribution for independent hotels.

At its core, BLLA protects independence, strengthens the boutique hospitality community, and shapes the future of an industry where individuality is the ultimate luxury.

Learn more: BLLA.org | BLLA LinkedIn | StayBoutique