“Innovation and transformation have been central to the W brand since its inception,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien Hotels & Resorts. “As we begin to evolve the brand from a New York-centric phenomenon to a global powerhouse by tripling our portfolio in the next three years, the renovation of the iconic W New York-Times Square hotel is a key milestone in developing a consistent brand portfolio.” - source: W Hotels Worldwide
