In his new role, Jacobs will head a team in charge of setting the creative vision for Starwood’s luxury and design-driven brands, including W Hotels, Le Méridien, St. Regis and The Luxury Collection. Specifically, Jacobs will oversee the design studio that directs the interior creative concepts and executes all style guidelines for the four brands across Starwood’s leading global portfolio.
He reports to Mike Tiedy, Senior Vice President Brand Design & Innovation. Jacobs brings to Starwood more than 20 years of design, brand-building and business expertise. Most recently he was a Principal and Design Director at Gensler, a global architecture, design and planning firm with 32 offices and almost 2,500 professionals in Asia, UK, and the Americas.
