Jeff Semenchuk Hyatt Hotels Corporation announced that Jeff Semenchuk will serve as its first chief innovation officer. He will be based at Hyatt headquarters in Chicago, and will report to both John Wallis, global head of marketing and brand strategy and chief marketing officer, and to Mark Hoplamazian, president and chief executive officer. In his new role at Hyatt, Semenchuk will lead the company’s enterprise-wide, cross-functional efforts to establish a process of innovation that yields new experiences, offerings, and ways of operating that are expected to generate significant value for guests and owners.