Alisha WaidWaid began her hospitality career planning meetings for The Aluminum Association in 1991. A native Washingtonian, she relocated to South Florida in 1995 and worked for Williams Hospitality Group’s collection of Puerto Rico resorts and the prestigious Biltmore Hotel in Coral Gables. Waid joined the Loews Hotels family in 2001 and led Loews Miami Beach Hotel’s association sales efforts. Most recently she was vice president of sales for Associated Luxury Hotels International’s (ALHI) Mid-Atlantic sales office. In her new role, Waid will oversee branded sales efforts in the Mid-Atlantic region and act as liaison between the association community and Loews’ evolving portfolio of four-star, four-diamond hotels and resorts. She resides in Alexandria, Va., with her husband, Matt, and their two children, Jack (8) and Lucy (4).