Jason Kern has been appointed Director of Sales & Marketing at Hammock Beach Resort in Palm Coast
Salamander Hotels & Resorts – the luxury hotel management company founded by Sheila C. Johnson – is pleased to announce the appointment of Jason Kern as Director of Sales & Marketing to Hammock Beach Resort, northeast Florida's premier oceanfront destination located in Palm Coast. Kern, who has previously served in this position at Hammock Beach, will oversee the newly renovated resort’s sales and marketing strategies, driving business, revenue and overall brand awareness to the resort.With more than 20 years of extensive experience in the hospitality industry, Kern brings a rich background in management, leadership and sales excellence. Most recently, Kern spent four years at Shores Resort & Spa in Daytona Beach Shores, serving as director of sales and marketing before rising to the role of general manager. As a sales-focused general manager, he was responsible for all sales and marketing channels and maintained capital improvement, owner relationships and satisfaction amongst customers and associates alike. Prior to his time at Shores Resort & Spa, Kern held various leadership positions at Hammock Beach Resort, including director of national accounts, director of group sales and director of sales and marketing, where he developed strategic marketing and revenue initiatives, maximizing revenue opportunities across all resort departments, including golf, group and leisure. As a native Floridian and resident of Flagler Beach, Kern has a deep appreciation for the local culture and spends much of his free time on the ocean surfing and paddle boarding with his wife and two girls, ages 9 and 12, as well as playing golf.
