Choice Hotels International
[NYSE: CHH]
is one of the largest hotel franchise companies in the world with over 5,000 hotels, inns, all-suite hotels and resorts open and under development in 46 countries under the Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Rodeway Inn, Econo Lodge and MainStay Suites brand names.
The company built its foundation on the venerable Quality Inn chain, a pioneer in providing consistent quality and service in mid-priced lodging.
Choice began its rapid expansion in 1981 with the introduction of segmentation to the hotel industry through the development and launch of Comfort Inns. This first-ever franchised "luxury-budget" limited service hotel is now one of the fastest growing brands in the lodging industry.
With the subsequent acquisition of Clarion Hotels, Rodeway Inn and Econo Lodge and the development of two more innovative hotel concepts, Sleep Inn and MainStay Suites, Choice today represents a full spectrum of lodging products, from economy to upscale.
Industry "firsts" by Choice include mid-priced, all-suite hotels; mandatory systemwide non-smoking rooms; rooms specially designed for senior travelers; real-time bookings via the Internet; and franchised mid-market lodging.
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