While the recent worldwide statistics for the hotel industry tend to present an 'all is well' analysis, my belief is that the true situation is quite another story. In this age of disruption, we are being challenged on multiple fronts for the hearts
It is really mind-boggling that after more than 23 years of SEO historical data and solid SEO best practices, technical SEO is one of the least understood and very much ignored digital technology and marketing disciplines in hospitality.
While the recent worldwide statistics for the hotel industry tend to present an 'all is well' analysis, my belief is that the true situation is quite another story.
Dining out, going for a movie or enjoying a bottle of fine wine all have a common feature. They are experience goods, for which consumers can only evaluate the true quality after they have been consumed - i.
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