If you compete head-to-head with your competition, you may win or lose. If you compete by being different, you stand out. And, that's a win.
Over the years I've talked with many clients who are looking for ways to disrupt a competitor and/or win mor
But the battle isn't as simple as sink or swim. Modern consumers decidedly connect with brands who understand (and cater to them) on a personal level, while privacy concerns are at the forefront of that same conversation.
Most hotels are using different sales channels as well as their own booking engine. The common point between all these tools is that the hotelier sets the price in the hopes of reaching the right guests with the right price at the right moment.
Airbnb has grown substantially in recent years and now commands an estimated 22% of the market - making it larger than any individual global hotel group, and begging the question: what exactly is the impact of Airbnb on the hotel industry?Helder Pereira, CEO of the UK's leading independent hotel management company, RBH, believes the service has pros as well as cons.
Leisure travelers love to wait in lines, on-hold on phone calls, and spend a bunch of time on their device of choice researching and booking reservations, excursions, airport transfers, right? No, of course not! And yet, think about many of today's initial arrival and subsequent hotel guest experiences: Guests who have to wait in line to check in.
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