A new year is upon us, and with it the expectation to further improve customer experience (CX). A new study from Salesforceshows that 67% of customers' standard for "good experiences" is now higher than ever, as is their impatience for companies tha
|
|
|
|
|
|
|
OTA's and How Hotels Can Best Use Them | By David Lund
| A lot gets said about OTA's and most of it is negative coming from the hotel world. I get it on one hand as I was the one having to explain to owners each month why our commission expense was constantly on the increase. |
|
|
|
|
|
|
|
The GDS=Good, Darn Sense | By Mark Lewis-Brown
| Today, hoteliers spend most of their time trying to 'beat the OTAs' by focusing primarily on increasing their direct bookings; that's a fantastic tactic BUT it's not the only one that you should be using to boost your property's occupancy, ADR and RevPAR, while cutting the cost of acquisition. |
|
|
|
|
|
|
|
The ROI of Exceeding Guest Expectations | By Adam Hoydysh
| The answer is, indisputably, yes.Any hotel that understands the ever-increasing importance of guest satisfaction, can easily recognize the ways in which a more seamless and personalized offering is becoming paramount across the hospitality landscape. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Today's Supplier News
|
|
|
