There has been much said in recent times about the value of data, and without a doubt, data has become the ultimate guiding principle for many industries. When it comes to the hospitality industry, it has yet to reach its full capacity of mastering
There has been much said in recent times about the value of data, and without a doubt, data has become the ultimate guiding principle for many industries.
This month, the latest digital innovations include new voice search and SEM studies presented at SMX Advanced, the rollout of Instagram branded content ads, and native advertising becoming a more impactful display format as it gains more traction.
If you ask just about any industry leader what the secret to consumer engagement and long-term loyalty is, their answer is sure to revolve around the concept personalization.
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