As new technologies evolve and market disruptors reach their critical mass, every industry faces the need for a core transformation. The hospitality industry is no exception. Modern guests expect to have a customer-centric hotel experience starting
Whether it's one hotel or an entire portfolio, there are certain revenue management tasks that are simply too repetitive and add little value for the time they take.
Traditionally, our hotel pricing strategy has been for rates to end in a “9” based on the psychology of getting as close to the next round number as possible without going over it.
It has been a great fiscal year overall for the hotel industry and perhaps this has distracted us from properly addressing one of our greatest challenges.
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