OTAs and hotel companies are often said to be in a zero-sum game - hotels invest heavily into their direct channels and loyalty programs to reduce OTA commissions, but ineffective strategies mean that they sometimes end up spending more than what th
A few days ago, during a casual conversation on the state of AI in our industry, a friend told me: "You know what? Now that chatbots are no longer sexy, they are finally becoming useful".
OTAs and hotel companies are often said to be in a zero-sum game - hotels invest heavily into their direct channels and loyalty programs to reduce OTA commissions, but ineffective strategies mean that they sometimes end up spending more than what they would have paid to OTAs.
Tis the season and most hotels are already well under way with their annual grunt work to prepare a 2020 plan for the regional and corporate teams to review and then it is onward to ownership seeking their approval.
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