Howard Hospitality Group (HHG), an international hotel investor, developer and operator, has announced the launch of Locale, an innovative new limited-service hotel brand. Redefining traditional extended stay conventions, Locale appeals to the millennial mindset while creating an open, inclusive concept for savvy travelers from all walks of life. The brand"s first hotel is presently under development in a coveted spot on Grand Cayman along the Seven Mile Beach corridor, near local businesses and the popular Camana Bay shopping and dining area, with a projected opening date of September 2017.