Hospitality Ventures Management Group (HVMG), an Atlanta-based, private hotel investment, ownership and management company, today announced the grand opening of the 163-room Plunge Beach Hotel in Lauderdale-by-the-Sea, Fla. It is the company"s fourth recent upscale lifestyle hotel with unique and custom createdF&B outlets to be added to the company"s portfolio.
Located on 300 feet of pristine beach frontage in the town of Lauderdale-by-the-Sea, Plunge Beach Hotel is designed to offer a distinct guest experience. Plunge Beach Hotel prides itself on its laid back, low key vibe. Focusing less on the glitz and glamour of traditional resort hotels, Plunge Beach Hotel lets guests experience the classic American beach town. With its edgy and contemporary flair, the hip hideaway shuns corporate conformity in favor of an eclectic approach to food, fun, music, technology, recreational activities and accommodations. The hotel is comprised of three individual buildings, each with its own distinct vibe and design aesthetic, offering guests a trio of divergent experiences tailored to their personal taste. The hotel is the ideal location for visitors including divers and fishermen from around the world who enjoy Lauderdale-by-the-Sea"s natural reefs for off-shore scuba diving, its renowned fishing pier and walkability to a variety of local shops and restaurants.
The hotel features multiple F&B and retail offerings, all custom created by the HVMG specifically for this project. Backflip Beach Bar is the only true "toes-in-the-sand" beach bar in Lauderdale-by-the-Sea. The bar will serve hotel guests and locals alike, along with Octopus Lobby Gastropub and the Barnacle and Bean Coffee Shop, serving locally roasted coffee, fresh sandwiches and gelato. Flavorful and unfussy, the hotel"s food reflects its seaside surroundings. Serving fresh-off-the-boat seafood and fun food truck favorites, the Plunge embraces what"s bold, imaginative and uncomplicated. From street tacos on the beach and local coffee and organic sweets in its market to small plates and citrus-infused cocktails and small-batch beers in its gastro pub and beachside bars, the hotel focuses on exciting, local cuisine done right.
