Hotel Announcements
Pipeline28 June 2017

San Francisco Proper Hotel

A proper hotel in San Francisco

Scheduled for August 2017 – 131 Rooms

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San Francisco is a frontier city, perpetually on the edge and always looking forward. This is where the gold rushes, Ginsberg Howls, consciousness expands, love is legal, and young CEOs invent change. Now, the pioneers that converge in this "Paris of the West" have another thing to look forward to: A "Proper" Hotel. And the timing couldn"t be better.

This summer, a beloved flatiron hotel building on the corner of 7th and Market will be reborn as San Francisco Proper Hotel, the first injection of true luxury lifestyle hospitality into the city in over a decade. Once a hideaway for high society at the crossroads of deco ritz and juice joints, the district fell into disrepair. Now the landmark is a beacon of the neighborhood"s resurgence as a hub of innovation: cutting-edge tech companies inhabit once-blighted architectural marvels while once-thriving theaters have been revived, artistic institutions provide rare exhibits, and thousands of residential units are coming online.

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Proper Hotels

We began with a basic premise: that every city needs a proper place to stay. Our hotels and residences offer bold explorations of uncommon luxury layered with west-coast design, wellness, service, and culture.
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Brand Owner

Proper Hospitality, LLC.

Founded by Brad Korzen, Brian De Lowe, and Alex Samek, Proper Hospitality designs, brands, and operates high-end lifestyle hospitality experiences under the Proper Hotels and Residences and Avalon Hotels Brands.
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