Tru by Hilton Orlando Convention Center Area — Photo by Hilton

Hilton (NYSE: HLT) and Epelboim Development Group announced today a new development deal to build an all-new Tru by Hilton in Orlando, Florida, bringing the innovative, midscale hotel brand to a new market. The eight-story, 259-room hotel will be the largest Tru by Hilton property to date and will be located just south of the Orange County Convention Center.

Tru by Hilton Orlando Convention Center Area, which is expected to open in October 2019, is one of the brand's 425 hotels in various stages of development. With approximately 10 new properties slated to open this year, Tru by Hilton has achieved the fastest-growing pipeline in the history of the hospitality industry.