niu Welly — Photo by NOVUM Hospitality
niu Welly — Photo by NOVUM Hospitality

The NOVUM Hotel Group intensifies expansion of its millennial brand niu in Northern Germany. Planning permission for this unforgettable hotel was already granted by the beginning of 2017, at the site of the former Karstadt department store on the Holstenstraße. Since then the 113-room hotel has been taking shape piece by piece over a space of almost 3100 square metres. The dynamic hotel group is renting this listed building from the company GVG Grundstücks- und Vermögensverwaltungs Andresen mbh. The hotel"s cast off? Expected by mid 2018.

niu Welly; the name given to niu in Kiel. Typically niu in style, from its name to its interior, the hotel reflects local and contemporary inspiring stories. Welly, named so lovingly after the footwear, is a must have in Kiel. Like the name, the theme at niu Welly revolves around life by the port and at sea. Maritime motifs such as gulls, oceans and sailors are prevalent and are tastefully interpreted. In this way niu Welly invigorates the senses of the young and also the young at heart. The design possesses a visibly stylish seafaring atmosphere, complimented by Nordic elements and materials such as solid wood, paddles and portholes. Combining these innovative highlights with the surprisingly urban, it"s easy to snap an instagram post against such a seafaring backdrop.

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