Hotel Announcements
Pipeline19 April 2018

FORM Hotel

Design Hotels™ welcomes first Dubai-based member: Form Hotel opening May 2018

Scheduled for May 2018 – 143 Rooms

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Opening May 2018 in the heart of Dubai"s Culture Village, Form Hotel will bring a unique and uncharted design concept to the UAE. The flagship property of Smartotels Hospitality and the first hotel in the region to join the Design Hotels™ Community, Form Hotel will merge an emphasis on wellbeing with a carefully curated design concept that will appeal to business and leisure travelers alike.

Located in the burgeoning Al Jadaf Culture Village and in close proximity to the Dubai Design District, Dubai International Airport, and the World Trade Centre, Form Hotel is carved from an Architecture Studio-designed structure that relives the origins of Dubai"s heritage. Punctuating the Dubai skyline with a stark white façade marked by acoustically sensitive floor-to-ceiling windows, the 15-storey hotel is led by a strong design narrative that permeates the building. Inside, art deco-inspired bespoke furniture—also by the Paris-based Architecture Studio—fills guestrooms alongside custom-crafted art and photography by Nina Dietzel, for an understated yet sharp interior that is at once timeless and contemporary.

The hotel presents a wellness-driven concept throughout, most prominently in its three food and beverage outlets, each of which proffer wholesome menus crafted from sustainably sourced ingredients. Elsewhere, a rooftop pool offers stunning vistas over the neighboring Al Jadaf boatyards, while a series of "add-on" features, from private yoga sessions to curated Spa Kits created for both men and women, push mindfulness to the fore of each and every stay. Beyond the hotel, an array of community-minded tours connect guests with the neighborhood and local voices. The Form Art Tour, for example, presents the city"s art hubs via an outing that observes street art, galleries, and exhibitions, while the Form Architecture Tour goes off grid to follow an itinerary that incorporates the city"s lesser known power structures.

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Brand

FORM Hotel

FORM Hotel ("FORM") is the flagship brand of Smartotels Hospitality International LLC. Its offering is based on a unique retail operating model that empowers guests to customize their stay by choosing the services and amenities they value for their hotel experience.
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Brand Owner

Design Hotels AG

Design hotels™ represents and markets a hand-picked collection of more than 160 hotels in over 40 countries across the globe. Established in 1993, as the first of its kind, the company offers unparalleled specialist knowledge from conceptual branding through to market trend consultancy and international representation.
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Affiliated With

Design Hotels AG

Design hotels™ represents and markets a hand-picked collection of more than 160 hotels in over 40 countries across the globe. Established in 1993, as the first of its kind, the company offers unparalleled specialist knowledge from conceptual branding through to market trend consultancy and international representation.
more information
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