Hotel Announcements
Pipeline27 June 2018

Canopy by Hilton Dallas Frisco Station

NewcrestImage Breaks Ground on Canopy by Hilton in North Dallas Slated to Open Late 2019

Scheduled for Late 2019 – 150 Rooms

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Canopy by Hilton, Hilton's (NYSE: HLT) lifestyle hotel brand, and hotel ownership group NewcrestImage have broken ground to start construction of the 150-room,7-floor Canopy by Hilton Dallas Frisco Station, scheduled to open in late 2019.

The property is part of a four-brand, 600-room "hotel campus" in Frisco Station, a first-of-its-kind, 242-acre mixed-use development located about 25 minutes from DFW International Airport.

"Canopy by Hilton Dallas Frisco Station is an ideal extension of this dynamic neighborhood," said Gary Steffen, global head, Canopy by Hilton. "Both the Canopy brand and the Frisco Station development are redefining their categories to offer a fresh take on lifestyle hospitality and the live-work-play neighborhood concept."

For example, at check-in, every guest will receive a locally-themed welcome gift representative of the surrounding neighborhood. Décor at the Canopy by Hilton Dallas Frisco Station will feature locally-inspired design, furnishings, and artwork. The guest rooms, known as "Just-Right" rooms, will showcase the brand's distinctive Canopy headboard that reaches to the ceiling and overhangs the bed.

"We will comfortably blend boutique-like local charm with the dependability and cutting-edge technology of a modern, worldwide brand," said Mehul Patel, Chairman and CEO of NewcrestImage.

Amenities will include the Canopy Central Café, that offers a complimentary artisanal breakfast with the option of a grab-and-go "Break Fast" bag delivered to a guest's room and that features nightly tastings to showcase local spirits. A lounge will offer various craft and local beers, along with wine and cocktails.

To ensure that traveler needs are met both prior to and after check-in, the hotel will offer a transfer lounge where guests can relax, change clothes, and store luggage instead of needing to request an early or extended check out. Also available will be a fitness center, a business center, and Wi-Fi.

The four-hotel campus being developed by NewcrestImage is a one-of-a-kind project, allowing each hotel concept to retain its distinct design, function and appeal. The three hotels to accompany Canopy Dallas Frisco Station will be an AC Hotel, a Residence Inn, and a Hyatt Place, each with 150 rooms.

Located within 50 feet of each other, the four hotels anchor a shopping, dining, and entertainment area called "The Hub" that supports Frisco Station's more than five million square feet of office space; 2,400 urban living units; and generous park areas. Within walking distance are the 118-bed Baylor Scott & White Medical Center and The Star, a 91-acre complex that is home to the Dallas Cowboys World Headquarters and the team's half-million square foot indoor practice facility.

Canopy by Hilton Dallas Frisco Station will participate in the award-winning Hilton Honors guest-loyalty program for Hilton's 14 distinct brands, which offers a variety of unique benefits, including a flexible payment slider, to members who book directly through preferred Hilton channels.

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Canopy by Hilton

Hilton’s lifestyle brand, Canopy by Hilton, is a place in the neighborhood to relax and recharge, offering simple guest- directed service, comfortable spaces and thoughtfully local choices. Each hotel is designed as a natural extension of its neighborhood and delivers a fresh approach to hospitality and the guest experience.
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Management Company

NewcrestImage, LLC

NewcrestImage is a privately-owned hotel development, construction, and management firm based out of Dallas. NewcrestImage currently owns and operates 19 properties, with another 12 hotels under construction or in development, including the new dual-branded project in Oklahoma City.
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Brand Owner


Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 6,000 properties with more than 954,000 rooms, in 117 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2019 World’s Best Workplaces list, and has welcomed more than 3 billion guests in its 100-year history.
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