Rock Royalty Floor at Hard Rock Hotel London — Photo by Hard Rock

Ahead of its 2019 launch, the Hard Rock Hotel London has revealed a first look at its Rock Royalty level, the hotel's executive floor concept.

The 103 Rock Royalty rooms and 14 suites are all located on the third floor of the hotel and have been decorated in post box red and royal blue.

Each features a hand-crafted Hypnos bed, flat screen digital TV, minibar and a nightly turndown service. Rock Royalty guests will also receive an exclusive souvenir guitar pick.

The Rock Royalty floor includes services such as VIP check-in, late check-out, a choice of pillows, in-room scents and bath bombs. Guests can also expect to find their personal choice of spirits, soft drinks and sweet treats waiting in the mini bar and their favourite music track playing in their room on entry.

The Rock Royalty Lounge will serve breakfast, afternoon tea and evening bites and cocktails.

Oliver Kahf, General Manager of Hard Rock Hotel London, said, "While we will treat every guest at Hard Rock Hotel London like a VIP, our Rock Royalty programme offers an extra special experience. The package is truly pioneering; from door to door luxury airport transfers and exclusive access to local music events to bespoke amenities tailored to each guests' Ultimate Room Rider. We want every guest to know how it feels to be treated like a Rock Star."

Hotel website