GLō DeSoto — Photo by BWH Hotels
GLō DeSoto — Photo by BWH Hotels

Best Western® Hotels & Resorts today celebrated the arrival of its energetic boutique hotel brand, GLō®, with a warm opening celebration introducing its first-ever property in DeSoto, Texas. The event celebrated Best Western's newest electric, innovative brand with a gathering of Best Western executives, local dignitaries, and community VIPs.With a strong focus on offering guests an iconic experience, GLō connects today's travelers with state-of-the-art technology and modernized designs throughout the hotel. Designed with millennials expectations in mind, as well as others, the addition of digital keys, a digital concierge, and communal workspace positions at GLō will further secure Best Western's powerful place as an innovator in the growing midscale market.The 75-room boutique GLō DeSoto hotel consists of a spacious, welcoming lobby that includes an energetic bar for unwinding or networking with colleagues and friends, a divisible conference room can accommodate small and large meetings, a 15-person spa/hot tub adjacent to a state-of-the-art fitness center, and unique guestrooms, with large 50" televisions, nested lounge chairs, and signature furniture with built-in storage.South of I-35, GLō DeSoto is a 15-minute drive from Downtown Dallas, where travelers can enjoy an array of activities such as dining, nightlife, shopping, and the Dallas World Aquarium. DeSoto is a suburban area ideal for this upper-midscale brand, which has a strong pipeline of properties in secondary markets, complementing the urban locations of its sister brand, Vīb®.