IHG® (InterContinental Hotels Group), one of the world's leading hotel companies, has signed a franchise agreement with CL Capital to debut voco™, IHG's new upscale brand, in the West Midland's town of Solihull. The hotel will be managed by Kew Green Hotels (KGH) and will be the second voco™ property in the UK, following the opening of voco™ St. David's, Cardiff.
The 180-room voco™ St. John's, Solihull has recently opened under the voco™ brand, following a transformative refurbishment to the guest rooms, lobby, and the hotel's restaurant and bar. The hotel benefits from the voco™ brand's bold and distinctive interior design, bringing warmth and a modern touch.
With more than 1,230sqm of meeting space across 13 different rooms, the hotel will cater to a variety of business and leisure events of all sizes, from small and large conferences, to weddings of up to 700 guests. The hotel also offers a host of leisure facilities, including a fully equipped health club with an indoor swimming pool, sauna and gym.
voco™, inspired by the meaning 'to invite' or to 'come together' in Latin, combines the informality and charm of an individual hotel, with the quality and reassurance of a global and respected brand. voco™ is IHG's newest brand, launched in June 2018. It is focussed on conversion opportunities and strengthens IHG's offer in the $40 billion upscale segment, which is expected to grow by a further $20 billion by 2025. The new brand from IHG is set for rapid expansion with a view to open more than 200 voco™ hotels in attractive urban and leisure locations over the next 10 years.
