Hotel Announcements
Pipeline20 March 2019

REVERB by Hard Rock™ Downtown Atlanta

On Air Soon: Reverb By Hard Rock™ Hotel Downtown Atlanta

197 Rooms

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Atlanta-based Hotel Equities (HE) reported out on the construction progress for the REVERB by Hard Rock™ Downtown Atlanta hotel, signaling that construction is on schedule to open in February 2020. Local developer Bolton Atlanta, LP has partnered with Hotel Equities to open and operate the inaugural hotel for Hard Rock's newest generation of music-centric hotels. REVERB™ is the brand's entrance into the select-service category.

The 197-room hotel is located adjacent to Mercedes-Benz stadium in downtown Atlanta, offering direct access to the world-class sports and entertainment venue, as well as a rooftop bar with outstanding views of the Atlanta skyline. With innovative technology woven throughout REVERB™, Atlanta's deep pool of creative talent, along with its booming film, television and music industry, make it an ideal location for the contemporary flagship hotel. REVERB™ is designed to amplify the experience for guests. This will be an exciting and non-traditional hotel for downtown Atlanta's thriving business market.

The new hotel brand delivers on Hard Rock's mission to create authentic experiences that rock. With a thoughtful mix of features like the Constant Grind Coffee & Bar, inviting outdoor spaces and premium amenity closets on each floor.

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Brand

Reverb by Hard Rock

Reverb by Hard Rock is a new select service hotel designed for the modern music lover; a sanctuary for the eclectic, a place where fans meet and experience a melting pot of music culture. The hotel features a modern, urban design package, traveler-friendly integrated technology and programming focused on local music, food and lifestyle.
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Brand Owner

Hard Rock International, Inc.

With 120 high-energy Hard Rock Cafes and 13 Hard Rock Hotels and Casinos in more than 40 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe.
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