Hotel Announcements
Now Open21 March 2019

Clarion Hotel The Hub

Choice Hotels Announces the Opening of the Largest Hotel in its Growing Portfolio

Now open – 810 Rooms

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Choice Hotels International, Inc. (NYSE: CHH) is pleased to announce the opening of the largest hotel in its portfolio - the Clarion Hotel The Hub in Oslo, Norway. The hotel offers 810 rooms, unique design, two bars, and a premium rooftop restaurant with stunning views in the heart of Norway's capital city. Sustainability is an important part of the property's profile, as evidenced by its selection of energy efficient materials, systems and daily operations. For example, the hotel is the first in the Nordic region to use smart elevators. It is also home to the biggest rooftop meadow in Scandinavia, encompassing 200 square meters, which has been named GrowHub; the vegetables, herbs and edible flowers from the meadow are incorporated into the Clarion Hotel The Hub's food and beverage offerings.

Sustainability in its DNA
Sustainability is an important part of the property's profile, as evidenced by its selection of energy efficient materials, systems and daily operations. For example, the hotel is the first in the Nordic region to use smart elevators. It is also home to the biggest rooftop meadow in Scandinavia, encompassing 200 square meters, which has been named GrowHub; the vegetables, herbs and edible flowers from the meadow are incorporated into the Clarion Hotel The Hub's food and beverage offerings.

A meeting place for cultural experiences
Underscoring its commitment to sustainability and community, the Clarion Hotel The Hub deliberately incorporates pure, fresh ingredients into each of its menus. The hotel offers guests several unique dining experiences, including:

  • An in-house bakery and patisserie, serving premium coffee and sweet treats.
  • Two distinct bars, Hub Bar and Bon Bon Bar. Located on the hotel's ground floor, Hub Bar provides guests and locals with ample meeting space and a menu featuring coffee, smoothies and lactose-free yoghurt in the morning, salads and sandwiches during lunch and wine tastings in the evening. Situated on the rooftop, Bon Bon Bar offers patrons sophisticated cocktails made using Nordic spirits and herbs sourced from GrowHub.
  • Norda Restaurant features a Nordic fusion-concept menu created by renowned Swedish chef Marcus Samuelsson.

A living collection of art and culture
Thoughtful design, art and architecture differentiate the Clarion Hotel The Hub. Prior to opening, the hotel collaborated with art curator Sune Nordgren to source artwork from numerous renowned artists including Hamish Fulton, Eric & Heater ChanSchatz and Anne Karin Furunes. The artwork is displayed on the hotel's walls and ceilings and enjoyed by both guests and community members. The hotel also entered an agreement with the Munch Museum to collaborate on future art exhibitions and events, and the hotel lobby houses a library as part of its relationship with Deichmanske Folkebibliotek (the Oslo Public Library). The library features local authors and stories that celebrate Oslo's art, culture, design, history or daily life.

The Clarion Hotel The Hub is one of 20 Clarion hotels open in Scandinavia, all of which are owned by Nordic Choice, Choice's Master Partner in the Scandinavian region who develops, markets and supports Choice's brands in their territories. They currently own, manage or franchise more than 180 properties representing more than 30,000 rooms. Their portfolio consists of Comfort, Quality, Clarion and Ascend Hotel Collection-branded hotels, and the company has plans to open several other hotels under the Choice Hotels umbrella throughout the region in the next year.

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Brand

Clarion

When you convert your hotel into a Clarion® franchise property, you tap into a unique opportunity. As a midscale full-service hotel offering food & beverage and meeting space amenities, Clarion is a nationally recognized hotel franchise brand serving a need in the “gatherings” marketplace not filled by any other hotel brand today.
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Brand Owner

Choice Hotels International, Inc.

Choice Hotels International, Inc. franchises approximately 6,200 hotels, representing more than 499,000 rooms, in the United States and more than 30 other countries and territories. As of December 31, 2012, 394 hotels, representing more than 31,000 rooms, were under construction, awaiting conversion or approved for development in the United States.
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