Hotel Announcements
Now Open 1 May 2019

Clarion Pointe Sulphur Springs

First Clarion Pointe Hotel Opens in Texas

Now open – 72 Rooms

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The first Clarion Pointe hotel opened today in Sulphur Springs, Texas, less than eight months after Choice Hotels International, Inc. (NYSE: CHH) launched the Clarion brand extension. The new select-service hotel combines the premium elements guests desire with an affordable travel experience and builds on the company's eight decades of expertise in the midscale segment.

The 72-room Clarion Pointe Sulphur Springs features custom murals showcasing popular Sulphur Springs attractions in each room, a brand hallmark that brings the hotel's location to life for every guest. Located at 411 East Industrial Drive, the new hotel is near Interstate 30 and well-known local attractions, including Hopkins County Veterans Memorial, Coleman Park, Main Street Theatre, and The Hopkins County Museum and Heritage Park.

Nearly 30 Clarion Pointe hotels are expected to open and 10 are planned for this year, including in Medford, Ore.; North Charleston, S.C.; Oklahoma City; and Rochester, N.Y. Influenced by the Clarion brand promise of creating environments for people to connect and socialize, Clarion Pointe allows guests to maximize their travel experience with "focal pointes," including:

The new Clarion Pointe Sulphur Springs was developed by Helm Hotels Group, a family-owned company with over 35 years of experience in Texas.

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When you convert your hotel into a Clarion® franchise property, you tap into a unique opportunity. As a midscale full-service hotel offering food & beverage and meeting space amenities, Clarion is a nationally recognized hotel franchise brand serving a need in the “gatherings” marketplace not filled by any other hotel brand today.
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Brand Owner

Choice Hotels International, Inc.

Choice Hotels International, Inc. franchises approximately 6,200 hotels, representing more than 499,000 rooms, in the United States and more than 30 other countries and territories. As of December 31, 2012, 394 hotels, representing more than 31,000 rooms, were under construction, awaiting conversion or approved for development in the United States.
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