Hotel Announcements
Pipeline13 May 2019

Hotel nhow London

nhow London: A preview into London’s hottest new design & lifestyle hotel

Scheduled for Late Summer 2019 – 190 Rooms

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A first glimpse at the highly anticipated nhow London hotel was presented yesterday, as Maarten Markus, Managing Director Northern Europe of NH Hotel Group and James Soane, Director at Project Orange, hosted an exclusive preview of the construction site. Located on 250 City Road, the property is on the fringe of buzzing Shoreditch, with access to the most vibrant neighborhoods in London.

Catering to those craving a unique and premium design experience, nhow London is set to delight visitors and become a new hub for London's creative community. A contemporary interpretation of classic elements of London culture, the design of the hotel is based on the theme 'London Reloaded' and surprises guests with unexpected design elements such as a Big Ben rocket statue and its very own robot butler Henry.

The new hotel, which is set to open late summer 2019 will feature 190 rooms, with the Royal Garden Suite being the property's most exclusive room, occupying the top floor of the hotel.

Colourful textures will confront contemporary art in the rooms, creating an unforgettable version of London. Punk will meet high tech style, while graffiti will appear alongside unconventional images of past monarchs. Throughout the hotel, bold and fresh design takes inspiration from traditional British icons, such as the Royal Family, London landmarks and the underground. All have an unconventional and contemporary twist, with stand-out features including a Big Ben rocket sculpture in the lobby, tables featuring cockney rhyming slang and oversized gold bell lights, a reminder of the city's famous church bells.

nhow London is the first nhow hotel to open in the UK. With this launch, the nhow family will grow to five properties: Berlin, Milan, Rotterdam and the recently opened nhow Marseille. In Q4 2019, nhow Amsterdam RAI is planned to open. nhow Brussels will follow in 2020 and in 2021, a second nhow hotel in Germany will open its doors with 375 rooms as nhow Frankfurt. Further nhow hotels are planned for the next three years in Rome, Santiago de Chile and Lima.

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nhow is the NH Hotel Group brand that singles out its most iconic hotels. It adapts to the city hosting it and is constantly evolving. Inspired by the world's most vanguard cities, the nhow hotels are designed by the most creative minds of our times - Foster+Partners, OMA (founded by Rem Koolhaas), Karim Rashid, Sergei Tchoban and Matteo Thum, among others.
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NH Hotel Group

NH Hotel Group is a consolidated multinational player and a leading urban hotel operator in Europe and America, where it operates over 350 hotels. Since 2019, the Company works with Minor Hotels in the integration of their hotel brands under a single corporate umbrella with presence in over 50 countries worldwide.
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