Secrets Mallorca Villamil Resort & Spa
Apple Leisure Group opens Europe’s first Secrets-branded resort in Mallorca, Spain
Now open – 162 Rooms
The ALG Europe team hosted a VIP celebration to commemorate the opening of the five-star, adults-only property, located in Paguera, in the Calvià municipality of Mallorca. Alice Campello—model, influencer, and wife of the Atlético de Madrid player Álvaro Morata—served as the master of ceremonies, with other attendees including Iago Negueruela, Minister of Economic Model, Tourism and Labor of the Balearic Islands; and Alfonso Rodríguez Badal, Mayor of Calvià; in addition to a large swath of Mallorca's civil society.
As part of a wide-ranging €3.5 million-renovation, the luxury, all-inclusive property now offers 162 rooms and suites, a unique hospitality concept, renewed food and beverage program—including four restaurant and five bar concepts from the brand's iconic culinary offer—a heated outdoor pool, a gym, a spa, among other luxurious facilities and amenities.
"Opening the first branded property in Europe, under the Secrets Resorts & Spas brand which is strongly positioned in Mexico and the Caribbean, is a key milestone in our European expansion and a decisive pillar of our global business strategy," said Javier Coll, Executive Vice President and Chief Strategy Officer of ALG.
Marketed by AMResorts and under the ownership and management of Hesperia Resorts & Hotels, Secrets Mallorca Villamil Resort & Spa continues ALG's aggressive European expansion, which began in December 2018 with the acquisition of a majority stake in the Spanish hotel chain Alua Hotels & Resorts.
The new property marks the sixteenth Secrets Resorts & Spa resort, which until now was centered primarily throughout Costa Rica, the Dominican Republic, Jamaica and Mexico. By the end of the year, AMResorts also plans to open the Secrets Lanzarote Resort & Spa, another result of the strategic alliance between ALG and Hesperia Hotels & Resorts.