Hotel Announcements
Pipeline13 September 2019

The MAXX by Steigenberger Aalen

MAXX by Steigenberger in Aalen

Scheduled for Early 2022 – 136 Rooms

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MAXX is growing alongside BRENDAL. Deutsche Hospitality has announced the launch of a new-build project that will create a 136-room hotel in the centre of Aalen and expand its young MAXX by Steigenberger brand. MAXX combines the usual high Steigenberger level of quality with a sense of sophisticated comfort whilst placing the focus on the essential.

The MAXX by Steigenberger Aalen is scheduled to open in early 2022. The building is to be constructed as part of the "Stadtoval Aalen" urban regeneration scheme. It will take shape on a site situated next to a new arts and culture facility and within walking distance of the town centre. This development will also provide a direct link to Aalen's main railway station. Its easy accessibility and central location mean that it has all the potential to become a truly vibrant district. The project is being developed by Isin & Co. Architekten.

The hotel itself will be operated by the Brendal Hotel Group, with which Deutsche Hospitality recently concluded a framework agreement regarding new locations for the MAXX by Steigenberger brand. It will offer 136 spacious guest rooms, a modern conference area that can be divided up in a flexible way to accommodate all kinds of meetings and celebratory events, a gym and a sauna section. The hotel's restaurant and bar will create a new culinary experience for guests, local residents and visitors to the new art and culture centre.

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MAXX by Steigenberger

MAXX by Steigenberger is new, charismatic and focuses on the essentials. MAXX hotels convince with pleasently appointed interiors, cozy beds and array of goodies. Comfort for us is the feeling of coming home.
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Deutsche Hospitality

Deutsche Hospitality brings together five separate hotel brands under a single umbrella. Steigenberger Hotels & Resorts has 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature.
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