Hotel Announcements
Pipeline24 September 2019

NH Hamburg St. Pauli

NH Hotel Group's iconic brand nhow to open a new establishment on top of a bunker in the city of Hamburg

Scheduled for Summer 2021 – 136 Rooms

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NH Hotel Group has won the tender to operate the hotel that will be built in the top of the stunning St. Pauli bunker in the city of Hamburg. The building will have 136 rooms, a bar, a café and a restaurant. It is scheduled to open mid-2021.

The differentiating factor that tipped landlord EHP Erste Hanseatische Projektmanagement GmbH and property developer Matzen Immobilien GmbH & Co. KG in NH Hotel Group's favour was its comprehensive proposal, plans that dovetail with the creative scene in the Schanzenviertel district in St. Pauli.

The amazing bunker, right in the heart of the city, will extend over five storeys in the shape of a pyramid, which will house the hotel rooms. One of the project's most eye-catching features is the landscaping plans: a spectacular roof-top garden, in all likelihood one of a kind in Germany. The hotel will enjoy fantastic panoramic views of Hamburg, in the line of sight of the Elbphilharmonie and a leafy and meandering green walkway that will surround the bunker.

About the bunker St. Pauli

Built in 1942 in just 300 days, even with the use of forced laborers, the bunker on Feldstraße was one of two so-called flak towers, initially intended primarily for air defense. It was also propaganda of the Nazi regime. During the II World War, tens of thousands of Hamburgers found protection against Allied air raids. Meanwhile, the bunker St. Pauli has long been home to companies from the media, culture and creative industries., and will remain there after the hotel is built in the rooftop.

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nhow

nhow is the NH Hotel Group brand that singles out its most iconic hotels. It adapts to the city hosting it and is constantly evolving. Inspired by the world's most vanguard cities, the nhow hotels are designed by the most creative minds of our times - Foster+Partners, OMA (founded by Rem Koolhaas), Karim Rashid, Sergei Tchoban and Matteo Thum, among others.
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Brand Owner

NH Hotel Group

NH Hotel Group is a consolidated multinational player and a leading urban hotel operator in Europe and America, where it operates over 350 hotels. Since 2019, the Company works with Minor Hotels in the integration of their hotel brands under a single corporate umbrella with presence in over 50 countries worldwide.
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