Choice Hotels International, Inc. (NYSE: CHH) has awarded a franchise agreement to developers to build a new Cambria hotel in Austin, Texas. 

Slated to open in 2021 and developed by W2 SF Airport Hospitality Business LP, an affiliate of W2 Real Estate Partners, the 127-room hotel will be situated at 7800 E. Ben White Blvd. near the Austin Bergstrom International Airport and just minutes from downtown Austin. The hotel's location will place it near "Silicon Hills," where many high-tech companies operate, including Apple, Google, Facebook, Dell, Oracle and Silicon Laboratories. Guests will also have access to the popular South by Southwest (SXSW) festival each year, a conglomerate of film, interactive media, music and conferences. Additional points of interest near the future hotel include the Circuit of the Americas raceway, the Austin360 Amphitheater, the University of Texas at Austin and the Texas State Capitol.

Cambria hotels are designed for today's time-starved travelers looking for moments to connect to people and places through modern conveniences. The hotel will feature the following upscale amenities:

  • Locally inspired, contemporary design and sophisticated guestrooms, complete with modern fixtures, abundant lighting and plush bedding.
  • Immersive, spa-style bathrooms with Bluetooth mirrors.
  • Freshly made food, local craft beer on tap, wine, specialty cocktails and small bites.
  • Multi-function meeting space.
  • State-of-the-art fitness centers.
  • The Austin property will include an outdoor pool.

Hotel website