Hotel Announcements
Rebranding24 December 2019

The Esquire Hotel, Ascend Hotel Collection

The Esquire Hotel Joins Ascend Hotel Collection

Rebranding – 35 Rooms

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The Esquire Hotel is the latest addition to the growing Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH), a portfolio of resort, boutique and historic hotels that reflect their surrounding communities. Situated in the heart of Gastonia at 168 West Main Ave., just outside of Charlotte, North Carolina, the hotel provides visitors with convenient access to popular attractions in the state's largest city, while paying homage to its unique charm and rich history.

Built in 1918, the boutique Esquire Hotel is an adaptive reuse of a national landmark building that originally opened as the First National Bank of Gastonia and was later used as the town's famed Lawyer's Building. Following a multi-year transformation, the property, which still retains its stunning original classical-revival style exterior finishes, now features lavish guest rooms, distinctive design and several on-site amenities — including an exclusive restaurant offering southern, farm-to-table cuisine and a rooftop bar with stunning views of the Kings Pinnacle mountain peak.

The Esquire Hotel is across the street from the Gastonia Conference Center and a downtown park, and guests are within walking distance from several local restaurants and shops. Visitors to Gastonia can stop by the Schiele Museum of Natural History, drive a few miles southeast to see the beautiful Daniel Stowe Botanical Gardens, or enjoy some outdoor activities in Crowders Mountain State Park. The hotel features 35 guestrooms decorated with glamorous Hollywood-inspired furniture and is conveniently located less than a mile from an Amtrak stop on the Crescent line, which runs daily between New York and New Orleans.

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Ascend Hotel Collection

The Ascend Hotel Collection global portfolio of independent resort, historic, and boutique hotels is part of Choice Hotels, one of the world's largest leading hotel companies. Recognized as the hotel industry's first "soft-brand" concept, there are more than 300 Ascend Hotel Collection properties open and operating worldwide, including in France, the United Kingdom, Denmark, Finland, Ireland, Norway, Spain, Sweden, Turkey, Australia, Canada, Ecuador, and the Caribbean region.
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Brand Owner

Choice Hotels International, Inc.

Choice Hotels International, Inc. franchises approximately 6,200 hotels, representing more than 499,000 rooms, in the United States and more than 30 other countries and territories. As of December 31, 2012, 394 hotels, representing more than 31,000 rooms, were under construction, awaiting conversion or approved for development in the United States.
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