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Rebranding 9 January 2020

The Verve Boston Natick, Tapestry Collection by Hilton

The Verve Hotel Boston Natick to Join Tapestry Collection by Hilton

Scheduled for Early January 2020 – 251 Rooms

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The Verve Hotel Boston Natick, a contemporary hotel located just a short drive from downtown Boston, has been announced as the latest addition to Tapestry Collection, one of Hilton's 17 market-leading brands, officially joining the portfolio of original, upscale hotels in early January 2020.

The modern hotel celebrates the exuberant nature of American pop culture in the late 20th century, from music and art to technology and politics. New design and art installations, including locally made pieces, further elevate the conceptual stay, allowing guests to immerse themselves in the hotel's fun, sophisticated celebration of pop culture.

The Verve's public areas and thoughtfully planned meeting rooms showcase expressive architecture and design, interwoven with engaging art and interactive media. The hotel's 17,000 sq. ft. of function space keep an eye toward an expanded social event and meetings business. Its proximity to both Boston and major businesses, as well as the premier Natick Mall shopping center, offers guests easy access to the best of Boston and the MetroWest.

Hotel features and amenities include:


Meal options abound, both from the area's numerous eateries as well as on-property offerings Pantry and Violet Thorn. Pantry offers American cuisine for breakfast and lunch, set within a design scheme reminiscent of Julia Child's iconic kitchen, including classic milk bottles, rolling pins and TVs replaying popular cooking shows. Violet Thorn is a chic lounge serving dinner, small plates and premium hand-crafted cocktails, with an impressive interior featuring a water wall, fireplace and a media wall, accentuating the venue's vibrant atmosphere.


Guests seeking exercise or relaxation have a variety of options, including a 24/7 fitness center with cardio equipment and free weights, in-room dining available daily, a 24/7 convenience store on-site, laundry services and more.

Meetings & Events

With 17,000 square feet of meeting space, The Verve is the perfect venue for business meetings, weddings and other corporate and social gatherings. Offering three ballrooms, three self-contained board rooms and four additional meeting rooms, the hotel can accommodate a wide range of meetings and events, including conferences, galas and wedding receptions for up to 250 guests.

Specialty Events and Live Entertainment

Culinary events at The Verve allow locals to create timeless memories on special occasions. Easter, Mother's Day, Thanksgiving and Santa Brunches at The Verve all feature creative chef-driven menus. The hotel is a local participant and multi-year winner in the annual Taste of MetroWest food and beverage showcase event. Additionally, The Verve celebrates music across the decades and its impact on our culture with live entertainment held throughout the year. In 2020, The Verve will host Dueling Pianos featuring Savage Piano, weekly live entertainment in Violet Thorn featuring musicians such as Jim Devlin and re-introduce Lobby Concerts.

The Verve is part of the award-winning Hilton Honors guest-loyalty program. Hilton Honors members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and access to the Hilton Honors mobile app.

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Tapestry Collection by Hilton

Tapestry Collection by Hilton™ is a gathering of original upscale hotels that caters to guests seeking reliability and value in their independent hotel choices, with each stay backed by the reassurance of the Hilton name and award-winning Hilton HHonors program.
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Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 6,000 properties with more than 954,000 rooms, in 117 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2019 World’s Best Workplaces list, and has welcomed more than 3 billion guests in its 100-year history.
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