Viceroy Santa Monica — Photo by Viceroy
Viceroy Santa Monica — Photo by Viceroy
Viceroy Santa Monica — Photo by Viceroy

Nearly 20 years since opening its doors, Viceroy Santa Monica, the modern luxury hotel brand's debut location, is proud to announce the start of a sweeping $21 million renovation complete with a design overhaul that will cement its status as the leader of the progressive hospitality landscape. While serving as a cornerstone for the evolution of the forward-thinking brand, the remodel will usher in a new era for the Santa Monica hotel that's been a mainstay since it debuted two decades ago. Under the creative eye of San Francisco-based, award-winning design firm EDG, the hotel renovation will pay respect to its past while injecting a renewed energy into the hotel's prime location, just steps from Santa Monica's pristine coastline. In the first phase, guests can expect completely revamped public common areas marked by an entirely new arrival experience, lobby, restaurant, outdoor patio and breathtaking open air indoor-outdoor wraparound bar and adjacent lounge allowing for a greater sense of place in the beachside community.

Located on iconic Ocean Avenue, the 162-room Viceroy Santa Monica serves as the pinnacle for the highly sought-after sophisticated, yet relaxed Southern California lifestyle. The redesign will capture the energy of the surrounding neighborhood and turn the hotel into a vibrant gathering place for guests and locals alike. Hallmarks of the renovation will include eye-catching art and creative spins on mid-century pieces, creating an experience that walks the line between urban edge and coastal calm. Entering a new decade with the remodel, the hotel is primed to fully embody the present and future of LA's Westside, a place where innovation and imagination run rampant.

The phase one remodel of the hotel's public spaces in addition to six pilot hotel rooms, featuring both beach and urban models, is slated for a June 2020 completion. During this remodeling period, Viceroy Santa Monica will remain open for hotel reservations.

Hotel website