Hotel Announcements
Rebranding 1 July 2020

The Shore Club Wisconsin, Ascend Hotel Collection

The Shore Club Wisconsin joins Ascend Hotel Collection

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Located at 276 Victorian Village Dr. in Elkhart Lake, Wisconsin, this recently renovated hotel provides guests with convenient access to charming attractions surrounding the shore and boasts 600 feet of private beach. Guests can lounge lakefront or try out a number of entertaining watersports, such as paddle boarding, kayaking, water skiing, wakeboarding or tubing. The Cottonwood Social and world-famous Tiki Bar are also on-site for guests seeking a drink or bite to eat.

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Ascend Hotel Collection

The Ascend Hotel Collection global portfolio of independent resort, historic, and boutique hotels is part of Choice Hotels, one of the world's largest leading hotel companies. Recognized as the hotel industry's first "soft-brand" concept, there are more than 300 Ascend Hotel Collection properties open and operating worldwide, including in France, the United Kingdom, Denmark, Finland, Ireland, Norway, Spain, Sweden, Turkey, Australia, Canada, Ecuador, and the Caribbean region.
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Brand Owner

Choice Hotels International, Inc.

Choice Hotels International, Inc. franchises approximately 6,200 hotels, representing more than 499,000 rooms, in the United States and more than 30 other countries and territories. As of December 31, 2012, 394 hotels, representing more than 31,000 rooms, were under construction, awaiting conversion or approved for development in the United States.
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