Hotel Announcements
Rebranding 7 July 2020

Winter The Dolphin's Beach Club, Ascend Hotel Collection

Winter The Dolphin's Beach Club, An Eco-Friendly Hotel, Joins Ascend Hotel Collection

Rebranding – 91 Rooms

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Winter the Dolphin's Beach Club is now a member of Choice Hotels International, Inc.'s (NYSE:CHH) Ascend Hotel Collection, a global portfolio of resort, boutique and historic hotels. The marine-themed hotel is located in Clearwater Beach, Florida, where the Gulf of Mexico's welcoming blue waters make it an ideal destination for guests seeking a beachfront stay. Named after the subject of the "Dolphin Tale" movies, the hotel provides upgraded amenities that are purposefully designed to deliver a distinct marine experience in an unforgettable setting.

Located at 655 S. Gulfview Blvd., the five-story, 91-room Winter the Dolphin's Beach Club is just minutes away from the Clearwater Marine Aquarium. The hotel features design elements that celebrate aquatic life and gives guests the opportunity to support the aquarium's mission, with a portion of the proceeds from each room night going directly to the care, education, research and conservation of marine mammals.

Winter the Dolphin's Beach Club features a live video stream of wild dolphins off the coast from the hotel, as well as sustainability measures and amenities including:

  • Sea turtle-safe lighting.
  • No single-use plastics.
  • Special window treatments to reduce energy use while minimizing the harmful effects of sun glare.
  • Dolphin tail-shaped stone jetties to protect the hotel's inlet beach.
  • An outdoor heated pool with sundeck.
  • Food and beverage options at the Cabanas Beachside Bar and Grill.

Ascend hotel guests can participate in the award-winning Choice Privileges loyalty program, rated a top hotel loyalty program by both USA Today's 10Best Readers' Choice Awards and U.S. News & World Report. Choice Privileges membership is free and offers fast rewards and exclusive member rates for those who book directly at www.choicehotels.com.

All Choice-branded hotels are participating in Commitment to Clean, which is the company's global, holistic approach to supplying franchisees and their employees with the tools they need to achieve superior levels of cleanliness and address health and safety concerns associated with the COVID-19 pandemic. The initiative enhances existing best practice guidance for deep cleaning, disinfecting, hygiene and social distancing. For more information on Commitment to Clean, visit https://www.choicehotels.com/about/commitment-to-clean-hotels.

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Ascend Hotel Collection

The Ascend Hotel Collection global portfolio of independent resort, historic, and boutique hotels is part of Choice Hotels, one of the world's largest leading hotel companies. Recognized as the hotel industry's first "soft-brand" concept, there are more than 300 Ascend Hotel Collection properties open and operating worldwide, including in France, the United Kingdom, Denmark, Finland, Ireland, Norway, Spain, Sweden, Turkey, Australia, Canada, Ecuador, and the Caribbean region.
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Brand Owner

Choice Hotels International, Inc.

Choice Hotels International, Inc. franchises approximately 6,200 hotels, representing more than 499,000 rooms, in the United States and more than 30 other countries and territories. As of December 31, 2012, 394 hotels, representing more than 31,000 rooms, were under construction, awaiting conversion or approved for development in the United States.
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