Hotel Announcements
Pipeline14 September 2020

Vīb Denver

Urban And Upscale Boutique Brand Vīb® Underway In Denver, Colorado

Scheduled for Q4 2021 – 140 Rooms

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Best Western Hotels & Resorts® announced today that the construction of its highly-anticipated Vīb property in Denver, Colorado is officially underway. Located at 3560 Brighton Boulevard in the River North (RiNo) Art District, Vīb Denver will have 140 rooms and be an optimal spot for travelers looking to explore the newly industrialized area.

Vīb Denver will boast the modern amenities and energetic environment today's travelers have come to expect from the brand, as well as unique design elements that compliment Denver and the RiNo district's local flare. The hotel's 365 degree rooftop bar and eatery will provide guests with stunning views of the Rocky Mountains and Denver's growing skyline, and local art will adorn both the exterior and interior walls to highlight the area's flourishing art scene. The hotel will also include 2,000 square feet of conference space, a state-of-the-art fitness center offering interactive workouts, and a lobby Grab N Go café that will transition to a great spot for Happy Hour.

With customization and individualism in mind, each Vīb hotel highlights local sites and local flare through media walls that electrify artistic expression. Each hotel boasts open spaces with versatile furniture that creates flexibility for diverse business and social events. Vīb prides itself on being the place where travelers can be themselves at work or play.

Set to open in Q4, Vīb Denver will be one of 17 properties in the North America pipeline, with locations already in Springfield, Missouri, Bangkok, Thailand and Antalya, Turkey.

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Best Western's newest hotel offering, Vib (pronounced Vibe), is a stylish and technology-centric hotel concept created to meet the needs of today's connected traveler. Vib, which is short for "Vibrant," is a hotel prototype designed for urban markets.
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Best Western International, Inc.

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 17 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market.
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