Hotel Announcements
Rebranding14 October 2020

The Palmer House Resort, Ascend Hotel Collection

Ascend Hotel Collection Adds The Palmer House Resort

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The Palmer House Resort and The Valley Inn have recently joined Choice Hotels International, Inc.'s (NYSE: CHH) Ascend Hotel Collection, a global portfolio of resort, boutique and historic hotels. Located in New Hampshire and Vermont, these hotels are ideally suited for travelers looking to take advantage of the fall season to explore the outdoors and escape the hustle and bustle of everyday life. Each hotel, surrounded by mountain and forest views, exemplifies the unique stay experience that Ascend hotels offer and that leisure travelers desire.

All Choice-branded hotels are participating in Commitment to Clean, an initiative that builds upon the strong foundation of franchisees' longstanding dedication to cleanliness with enhanced training and best practices for cleaning, disinfecting and social distancing. For more information on Commitment to Clean, visit https://www.choicehotels.com/about/commitment-to-clean-hotels.

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Ascend Hotel Collection

The Ascend Hotel Collection global portfolio of independent resort, historic, and boutique hotels is part of Choice Hotels, one of the world's largest leading hotel companies. Recognized as the hotel industry's first "soft-brand" concept, there are more than 300 Ascend Hotel Collection properties open and operating worldwide, including in France, the United Kingdom, Denmark, Finland, Ireland, Norway, Spain, Sweden, Turkey, Australia, Canada, Ecuador, and the Caribbean region.
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Brand Owner

Choice Hotels International, Inc.

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,100 hotels, representing nearly 600,000 rooms, in over 40 countries and territories as of June 30, 2020, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments.
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