Hotel Announcements
Now Open15 October 2020

Austin Proper Hotel

Austin Proper Hotel Opens

Now open – 244 Rooms

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Set amid the buzzing commercial and cultural creativity of the 2nd Street District, Austin Proper Hotel emerges as the neighborhood's hottest new landmark housed within a contemporary 32-story high-rise. In charming contrast to the modernity of the new-build construction, the design concept of Austin Proper Hotel draws inspiration from the area's historic, Craftsman-style architecture. Conceived by international design tastemaker Kelly Wearstler, the interiors incorporate Art Noveau and Arts and Crafts motifs, alongside traditional joinery techniques, textures, and materials. Upon entering the lobby, guests are greeted by an imposing wooden staircase covered in vintage carpets and dotted with pots by local ceramicist Rick Van Dyke, while an oversized light feature pays homage to Austin's iconic neon signs. Locally-sourced elm wood abounds throughout the hotel's public spaces and guestrooms, creating a sense of timeless warmth and intimacy within the contemporary bones of the building.

The 244 rooms and suites are defined by an eclectic mix of ceramics and artwork, including tchotchke trays, hand-raked cabinet inlay tiles commissioned from Van Dyke, and intricate string wall art by Magda Saveg. The use of hardwood flooring and travertine sourced from Texan quarries creates an organic backdrop to tactile furnishings designed by Wearstler and luxurious beds covered in Fili D'oro and Bellino linens. Marble-clad bathrooms are illuminated by metallic sconces and feature spacious rain showers, amenities by Aesop and exclusive bathrobes from Kelly Wearstler x Parachute Home. In keeping with Proper's commitment to what's good on local ground, the hotel's food and beverage concept was created in collaboration with McGuire Moorman Hospitality, the team behind iconic neighborhood restaurants such as Elizabeth Street Café and Clark's. The ground-floor Peacock Mediterranean Grill serves dishes inspired by Israeli and Turkish classics, while the poolside La Piscina is a Mexican-inspired restaurant and terrace complete with wood-burning grill and raw bar. A fifth-floor rooftop pool deck offers the ultimate in chic urban relaxation with panoramic city views and small-batch tequila on tap.

Further strengthening their community impact—especially in light of Covid-19—the team is offering Industrious at Proper, a programwhich sees suites turned into fluid workspaces at the group's Austin, San Fransisco, and Santa Monica locations. Additionally, a partnership with Swift Fit means weekly rooftop yoga sessions as well as the availability of complimentary bikes for guests.


Austin Proper Hotel is located in the Seaholm District, set between Ladybird Lake to the south and Market District to the north in central Austin. The locale plays host to such attractions as Republic Square, the Austin Central Library, and Austin City Hall, while urban headspace can be found in the abundance of green space along both banks of the Colorado River. Distance from Austin-Bergstrom International Airport: 14.4 km

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Proper Hotels

We began with a basic premise: that every city needs a proper place to stay. Our hotels and residences offer bold explorations of uncommon luxury layered with west-coast design, wellness, service, and culture.
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Brand Owner

Proper Hospitality, LLC.

Founded by Brad Korzen, Brian De Lowe, and Alex Samek, Proper Hospitality designs, brands, and operates high-end lifestyle hospitality experiences under the Proper Hotels and Residences and Avalon Hotels Brands.
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Affiliated With

Design Hotels AG

Design hotels™ represents and markets a hand-picked collection of more than 160 hotels in over 40 countries across the globe. Established in 1993, as the first of its kind, the company offers unparalleled specialist knowledge from conceptual branding through to market trend consultancy and international representation.
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