Crowne Plaza Bangkok Rama 9

Franchise agreement signed with long-term partner for Crowne Plaza Bangkok Rama 9.

InterContinental Hotels Group (IHG®) has signed a landmark franchise agreement with real estate experts, Siamese Asset to expand its world-renowned Crowne Plaza brand in Bangkok.

The new Crowne Plaza Bangkok Rama 9 hotel will open in 2025in a prime city location, close to the Thai capital's new central business district.

The announcement signals the first time IHG has completed a franchise agreement in Thailand, as they expand their relationship with long-term partner Kew Green, a franchisee of more than 40 hotels in the UK. Kew Green have undertaken a joint venture with experienced real estate developer Siamese Asset to bring the milestone arrangement to fruition.

This signing demonstrates the continued growth of the Crowne Plaza brand in Thailand having announced the signing of Crowne Plaza Bangkok Grand Sukhumvit last month, expanding the brand's footprint to three hotels in the capital. IHG continues to seek further expansion for the brand across the country as the upscale segment continues to grow.

Crowne Plaza Bangkok Rama 9 will be located in a mixed-use development - Siamese Rama 9 - which features high-end apartments, office space and a mall. It is just 25kilometres from Suvarnabhumi International Airport and 22km from Don Muang International Airport, offering easy connectivity for visitors through the local road network and proximity to the upcoming MRT Orange line. Embassies, office towers and hospitals, as well as shopping, dining and entertainment hotspots, are all within easy reach.

The hotel will showcase the Crowne Plaza brand's focus on the era of connection and productivity, enabling guests to seamlessly move between work and downtime. It will welcome leisure and business travellers alike, with a choice of dining outlets, meeting rooms, a fitness centre, swimming pool and picturesque rooftop garden.

The centrepiece of the hotel is the 'Plaza Workspace'- a new take on the traditional hotel lobby - providing an inspiring and comfortable space for guests to work, have a meeting or socialise with friends.

The IHG team has a strong in-market presence, supporting our owners and hotel teams across the country. This allows them to benefit from the power of IHG's enterprise, including the strength and resilience of our brands and our global loyalty programme, IHG Rewards Club.

IHG has a long-standing commitment to rigorous cleaning procedures at all its hotels worldwide and understands that cleanliness, health and safety are top priorities for customers, especially at this challenging time. To this end, IHG has introduced additional COVID-19 protocols and best practices, in partnership with industry leading experts Cleveland Clinic, Ecolab, and Diversey, as well as launching the IHG Clean Promise. Once open and part of the IHG family, Crowne Plaza Bangkok Rama 9 will follow IHG's Way of Clean and offer guests the IHG Clean Promise.

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